Pricing

Indicative ranges based on typical persona and intent volumes. (NB. Every study is scoped to your category, competitors, and output requirements).

One-off audit

£750

For focused briefs where you need a clear baseline quickly.

  • 2 to 3 personas
  • 3 to 4 intents/themes
  • 5 to 8 competitors
  • Up to 300 realistic questions
  • ChatGPT, Gemini, and Perplexity
  • Up to 1,800 responses analysed
  • Cross-platform diagnostic report
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Quarterly benchmarking

£1,500

For agency-client programmes requiring broad strategic coverage and ongoing review.

  • 4 to 6 personas
  • 5 to 8 intents/themes
  • 8 to 12 competitors
  • Up to 1,200 realistic questions
  • ChatGPT, Gemini, Perplexity, and Claude
  • Up to 7,000 responses analysed
  • Priority actions and presentation-ready outputs
  • Discounted quarterly updates
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Complex, multi-market study

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For complex sectors, larger competitor sets, and deeper diagnostic coverage.

  • 8+ personas
  • 10+ intents/themes
  • 12+ competitors or multi-market scope
  • Unlimited realistic questions
  • ChatGPT, Gemini, Perplexity, Claude, and other models of your choice
  • Unlimited responses analysed
  • Expanded analysis and executive synthesis
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Final scope depends on persona depth, intent breadth, competitor coverage, and the level of diagnostic interpretation required.

Brief us on your requirements, and we'll recommend the right study shape and give you a clear quote.